R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.” I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons. That is just one way that businesses are looking for help. Other avenues they might choose to look at for gaining new employees could be radio ads, TV ads, referral incentives with current employees, and digital ads. There are many perks to using digital as the medium to reach future employees, and it also allows businesses to reach a targeted audience with diverse digital products using targeting strategies.
Now before you go diving into the digital realm and placing ads to fill open positions, it is important to make sure that you have a good foundation set in place so that when users see your ad, they are intrigued to learn more and continue to take that next step. For example:
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89% of job seekers agree that an employer’s career website is important for finding key information
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Job ads that include a salary range for the job role got 75% more engagement than the job ads that don’t
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51% of job seekers are more attracted to an organization that had posted job listings with visual elements (such as images, videos, or both) than to others that didn’t
The first thing you want to make sure when advertising for positions within your company, is to never land a user on the homepage. Why? If I see an ad for a certain position and I click on it, I expect to be brought to that particular job listing/posting, or at least a careers page.
One thing to be cautious of, however, is you don’t want to lead people to then fill out an application and land them on a page that looks like this:
I clicked on the ad because you piqued my interest and now I want to know more. What are the qualifications of the job? What is the salary? What are the requirements? What shift is it? I am not ready to apply to this position that I just saw briefly in the ad; I now want more information and that’s what that landing page should be about.
The next things to consider are, what exactly is that information that a job seeker wants to see? Give the old “elevator pitch” on your company. Talk about the company history, what makes you different than your competitors, what are your company values? Believe it or not, almost 70% of workers want a career change and say they’d take a better work-life balance over higher pay. Mention the fringe benefits that you might offer such as health insurance, company car, vacation time, etc. Some other tips to get that landing page to garner more applicants is to show photos or videos of your staff in real work situations or even outside-of-work gatherings like an employee appreciation luncheon or a holiday party. The candidate application rate goes up by 34% when a job post includes a video. Give a glimpse into what the real-life work culture is like.
