Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror Ads, you nailed it!
With experience in over 330 Social Mirror campaigns, we have some pretty intriguing data to back up why these ads are so popular. First, Social Mirror ads are yielding an average click through rate of .92%, which is 13x the national average of .07%! Yes, you read that correctly…13x!!
Our data suggests over 33,500 click conversions and over 203,700 view-through conversions!
Why are these ads getting such high click through rates and conversion rates? Well, let’s take a look at consumer behavior, and also where small and medium sized businesses are spending their advertising dollars.
When looking at the average time spent by Americans in the United States using various social media platforms (Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube) from 2018-2022, it’s a consistent trend over the course of the 5 years. Facebook is the number one platform where Americans are spending most their time, followed by Instagram, Snapchat, Twitter, and TikTok. When we are mirroring social media posts, we can do that with all five of these platforms, plus three more, which are Pinterest, LinkedIn, and YouTube.
Let’s switch sides for a minute and instead of looking at consumer behavior and see what the most used form of advertising is by small and medium sized businesses. I don’t think it will come to shock anyone that when these businesses were asked what the most common type of advertising was that they participated in, paid social media was the number one answer, followed by banner advertising at number two.
Right there is a prime example of why Social Mirror ads have been so successful; they are almost like a hybrid of a social media post and a display ad because they look like a social media display or video post, but instead, they appear on other websites and apps that then link back to the social media platform and the businesses website (depending on where the user clicks). They also run across all devices using various targeting strategies.
With the different platforms that we can use, we can mirror several different types of organic and paid posts from those platforms:
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Facebook- single image, video, or carousel
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Instagram- single image, video, or carousel
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Twitter- single image, video, or carousel
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LinkedIn- single image, video, or carousel
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Pinterest- single image, video, or carousel
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Snapchat- video only
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TikTok- single image or video
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YouTube- video only
To give you a visual representation of how these ads look and how you can interact with them, here is a single image Social Mirror ad, broken out for you:
In this example, I am reading an article on USA Today about pollen and how to allergy proof a home. As I am scrolling through on my mobile device, I see what looks to be a Facebook post from a music store, but its actually an ad that is being displayed on USA Today. If I click on the “Shop Now” call to action button, that will lead to that businesses’ website. If I click on the social media logo, the profile image, or the social media icons listed below the call to action, that will take me to the advertiser’s social media business page, so in this case I would go to their Facebook page.
Since that first example is a Facebook example and it’s appearing on a mobile device. You might be wondering how Social Mirror ads differ from utilizing Facebook Audience Network (FAN) when running a campaign on Facebook, and there are a few differences. One is that when we run ads on FAN, we’re only targeting Facebook users when they use other apps. With Social Mirror ads that are featuring a Facebook post, we are reaching people that may or may not be Facebook users, and we’re reaching them via several targeting strategies; Behavioral Targeting, Keyword Targeting, Artificial Intelligence, and Retargeting.
When running a Facebook campaign and using FAN, we are not able to use Keyword Targeting or Artificial Intelligence. Also, with FAN, those ads are only being shown on apps that Facebook has partnered with, and with Social Mirror ads, they are being shown across hundreds of thousands of apps and websites.
Another benefit of Social Mirror ads is that when it comes to the monthly reports we provide, you do receive a website and app breakout, so the advertiser is able to see the top 20 websites and apps on which the ads are appearing. That is not something we can show with FAN.
